If you've ever been into the psychology of color, then you know that color has a powerful influence over people. Color has the ability to alter human behavior, effect our emotions and can carry specific meanings (which differ from person to person). Each color has its own impact and meaning. Color psychology and symbolism dates back to the ancient Egyptian era and to this day used in marketing, branding and design for a reason.
Color psychology and symbolism became more of an interest to me after getting into floral arranging. Many of our clients don't specify color preferences when they order through us, so we are given free range and creative freedom when picking out what we want to use for our arrangements. I've noticed that our flower choices are influenced by our moods, although it's usually subconscious. There's been days where Sherry will go for a mix of vibrant purples... another day maybe I'll go pick out warm tones of orange. And then there are days where we go pick out flowers together, so there's definitely a mix of moods and personality going on! I've been thinking about keeping some sort of mood diary to pair with each arrangement we make. It would be cool to compare.